How Your Realtor Sells Your Home

• The “For Sale” Sign
Despite all our leaps in technology, the “For Sale” sign continues to be an extremely effective way to advertise. Anybody responding to your sign is a good lead, because they have seen the home with their own eyes and are interested enough to phone in. If somebody is bold enough to knock on your door and ask for a “quick peek”, politely tell them that all visits are being handled by your REALTOR.
• Traditional media
Your REALTOR may choose any or all of the following: classified ads in the newspaper (often with a photo), ads in REALTOR magazines, real estate listings on cable television and good old fashioned mail. Neighbourhood mailers are still incredibly effective.
• MLS and the power of the Internet
Your REALTOR will place your home on the Multiple Listing Service, ensuring maximum exposure to all REALTORS. Most MLS listings are also advertised on www.REALTOR.ca, Canada’s most popular Internet research tool for residential real estate, and a big reason why over 85% of Canadians who search for a home start their search on the Internet.
• REALTORS really know how to network
Your REALTOR is part of an extensive community of REALTORS who collectively represent hundreds of eager buyers. REALTORS will call their friends, who call their friends, who call their friends. The power of word-of-mouth will really be working for you.
Ultimately, your home itself becomes a selling tool